Living a life in a world full of technology has changed the way we live. With the immense growth in technologies, our life has become easy, dynamic and faster. It would be right to say that it is difficult to imagine our life without the use of technology. A lot of us rely upon our smartphones and laptops to communicate with the rest of the world. The current world is characterized by the advancement of digitization. Digitization can be understood as a process of converting information in a digital format. Due to the advancement of digitization, digital marketing is taking place all over the world.
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